Web
Large organizations with many editors, sites, and systems know how quickly a web platform becomes unsustainable to manage. We build Umbraco solutions where local departments, resellers, and editors can act independently – without losing control over structure, brand, or technology. LRF, KABE, and Länsförsäkringar Fastighetsförmedling have chosen us for just that complexity.
Are you going to build a new website? Start with the right conditions.
A successful web project does not start with design or code, but with the business goals.
That is why we always start by understanding what the website is supposed to achieve, which target groups you need to reach, and what technical prerequisites need to be in place. We also review how content, editorial workflows, and integrations should work, so that the solution supports both the business and the user from the start.
By capturing business goals, user needs, and technical requirements early on, we create the right conditions for a solution that lasts over time – both strategically and operationally.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further with web development. No commitment required, of course.
This is how we work with websites
We manage web projects in a structured way from feasibility study to launch and further development. The work begins with a clear vision where we map the current situation, business goals, user needs, and technical requirements. After that, we develop structure, design, and user flows that make it easy for visitors to find what they need and take action.
In the development phase, the focus is on performance, security, and flexibility, including integrations with, for example, CRM, PIM, intranet, or other business-critical systems. After launch, we assist you further with support, optimization, and management so that the website continues to evolve in line with your business.
We choose Umbraco for flexibility and control
When we develop corporate websites, we often work in Umbraco. The platform offers high flexibility and strong integration capabilities, making it possible to customize the solution according to complex business needs. This is particularly valuable for organizations with multiple sites, many editors, or high demands for security, integrations, and further development. The result is a solution that works just as well for marketing as for IT.
As the largest Umbraco Platinum Partner in the Nordics, we have extensive experience in developing scalable and business-critical websites on the platform. This gives you access to specialist expertise, proven working methods, and a reliable partner throughout the project.
References from complex web projects
We help organizations with everything from corporate websites to multisite solutions and integration-intensive platforms. This can involve rebuilding an existing website, consolidating multiple markets into the same solution, or creating integrations with business-critical systems.
It's not just about building new, but about creating a digital platform that supports the business over time.
Svegro has 60 years of cultivation tradition. We want to share our knowledge and inspiration and give the web visitor the same wow feeling as when they visit our greenhouse in Färingsö. The team from Toxic, with skilled designers and web developers, captured all our wishes and translated them into an inspiring, engaging, and easy-to-navigate website. Toxic has created a web that we are proud of and that can easily be updated to always feel current.
Wismo Automotive
Wismo Automotive is the general agent for Opel and needed to develop a digital solution that allows the management of 90 sites in the same solution. Toxic created a solution in Umbraco Cloud that both streamlines the work for editors and gives the dealers the flexibility to customize their own pages.
Lanbrukarnas Riksförbund (LRF)
When we at Toxic were tasked with redesigning The Federation of Swedish Farmers' (LRF) current website, we began to clarify what challenges LRF saw with the existing website and where the focus should be for the new website.
Svenska Innebandyförbundet
Toxic has developed a new website on the Umbraco platform and is now responsible for its management and further development. As part of the project "Floorball 2.0," Toxic has also successfully implemented integrations with the Floorball app and iBIS, creating a seamless management of information between the systems.
Accessibility, performance, and future-proofing
For larger companies, risk minimization is as important as design. We help you ensure that the new website meets accessibility requirements according to WCAG, high performance, technical SEO, information security, and sustainable management. This reduces technical debt and creates better conditions for long-term development.
Why design is business-critical
Good design is not primarily about aesthetics, but about clarity, trust, and helping the visitor move forward. Through thoughtful UX/UI work, we make it easier for your customers to find the right information, understand your offering, and take the next step.
This is how design contributes to more relevant contacts, higher conversion, and a stronger trust in your brand.
List item to the main list: what does it mean for the website?
When a company moves from a growth market like First North or Spotlight to Nasdaq Stockholm's main list, the requirements for transparency, reporting, and corporate governance increase. This is also noticeable on the web. Here we describe what changes and how you can prepare the website for a listing change.
2min
Time to switch platforms? Signs that the destination's website has done its job
Many destinations have a website that was built several years ago. It works, but every change takes time and costs money. Here we go through common signs that it is time to switch platforms and what a change can bring.
2min
Therefore, the booking system and the website should communicate with each other.
A destination often uses several systems simultaneously. Accommodations are booked in one system, ticket purchases or activities in another, and the information about the guests is in a third. When the systems are not connected to each other, the information on the web becomes incorrect or must be moved manually. Here we explain what an integration means and what it does for both the guest and the staff.
3min
From winter to summer: a website that adapts to the right season
For many destinations, the operations change several times a year. The ski slope becomes a bike park and the bathing season transitions into conference season. The website needs to keep up with each transition without a developer having to be involved every time. Here we go through what usually changes between the seasons and how a flexible website makes the switch easier for the editors.
2min
Therefore, you are losing visitors on the way to booking and how you can get more to book directly.
Many who visit a destination's website have already decided to go there. They have read about the activities and compared accommodations but still leave the page without booking. Often, this is because the path to booking has too many steps or feels uncertain. In this post, we will go through common reasons why visitors drop off and how a clearer booking flow can get more people to book directly with you.
3min
Central control, local freedom: who decides what on the group's websites?
When many companies share a platform, new questions arise. Who gets to change what and which content should be managed centrally? Here we describe how corporations can organize editorial work so that it becomes both efficient and secure.
2min
Template or custom? Two paths for the corporation's websites
All companies in a group do not have the same needs. A smaller subsidiary may need a simple website that can be set up quickly, while a larger company may require a completely custom solution. In this blog post, we describe how groups can combine a common template with tailored solutions.
2min
After the listing: how to manage the IR website in everyday life
The listing day is just the beginning. Then come quarterly reports, annual meetings, press releases, and changes in management, year after year. An IR website that was ready on time but is difficult to manage quickly becomes a burden. In this blog post, we go through what the IR year usually looks like and what makes management easy.
2min
New company in the group: how the web will be set up without starting over
Every acquisition raises the same question: what do we do with the website? Without a common foundation, the answer is often a new web project from scratch. Here we describe how a common platform makes it faster and cheaper to connect new companies.
2min
IR-webb in two languages: therefore, the investor information needs to be available in English.
Foreign investors own a large portion of the shares on the Swedish stock exchange. For them, the English IR website is the company's face to the outside world. Yet, the English version is often thinner or less updated than the Swedish. Here we go through why language matters and how you can keep both versions up to date.
2min
Can the group's companies share a web platform and still maintain their brands?
When a group wants to consolidate its websites, a common concern is that the companies will lose their identity. However, a shared platform does not mean that all websites have to look the same. Here we explain how multiple brands can share technology and features while still having their own expression.
2min
This is how you keep the corporate governance section of the IR website up to date: Content and update procedures
The corporate governance section of the IR website is often the one that is updated the least frequently and therefore becomes outdated the easiest. At the same time, this is where investors and analysts look for information about who is in charge of the company and how. Here we go through what content is usually available and how it can be kept updated.
3min
Ten companies, ten websites: when is it time to consolidate the group's websites?
In many corporations, each company has its own website, built at different times by different agencies in different systems. It works for a while, but over time the websites become expensive to manage and difficult to overview. Here we go through the signs that it is time to consolidate the websites and what the corporation gains from it. As an example, we explain how Toxic and Industrireklam consolidated the Weland Group's companies into Weland Light, a common template in Umbraco where changes are rolled out to multiple websites simultaneously.
3min
On the way to the stock market: this needs to be on the web by the listing day
Before a listing, the checklist is long. The website often ends up far down, even though it must be ready and accurate on the same day the stock starts trading. Here we go through what the website needs to be ready for at the listing and how you can plan the work so that it doesn't become a bottleneck.
2min
Multiple facilities, one web platform: how to simplify everyday life for the editors
At many destinations, the hotel, restaurant, ski resort and campsite each have their own website, developed independently over time. The result is duplicated work for content editors and a fragmented experience for guests. In this article, we explore what happens when multiple websites are brought together on a single platform and how Isaberg Mountain Resort approached the challenge.
3min
5 reasons why large organizations and associations choose Umbraco as a CMS
Many large organizations and associations are using CMS solutions that have become too expensive, too complex, or simply no longer fit the business. Editors struggle with things that should be simple, and the technology begins to set limits on what the organization can do. After working with organizations such as LRF, the Tenants' Association, and several sports federations, we see some recurring reasons why the choice often lands on Umbraco CMS.
3min
Why more and more companies are digitizing their B2B sales and how it works
Many B2B companies still receive orders via email, phone, or through their salespeople. It often works well at first, but as the number of customers and order volumes grow, it becomes difficult to keep the information updated and the process becomes too time-consuming. This is one of the most common reasons why more B2B companies are now taking the step towards their own e-commerce platform. In this post, we will go through how orders are often handled today, what problems it creates, and how a digital platform changes the picture.
3min
Umbraco + AI: What exists today and what is on the way?
To say that AI development is progressing at a frightening pace may not be sticking your neck out directly. New models are coming almost every day, and the development does not seem to be slowing down anytime soon. But how can one implement and benefit from it in Umbraco? We will clarify that in this post!
7min
Therefore, you should stop stressing about your AI ranking.
The question arises everywhere: “How do we rank in ChatGPT?” It's a good question because AI search is starting to become an important channel for digital marketing and no one wants to risk falling behind. But before you hire someone who promises to “optimize your AI ranking,” you need to know something. There is no real ranking.
2min
That's why you are losing customers in your B2B trade - and what you can do about it.
In B2C e-commerce, the purchasing experience often revolves around inspiring and enticing. In B2B, it's the opposite. Customers already know what they want, they have probably ordered it before and want to do it again – as quickly and smoothly as possible. Yet, it is surprisingly common for B2B stores to be built with the same logic as consumer retail. This creates unnecessary friction, frustrates customers, and leads to manual work that no one really has time for. So, what does a truly smooth purchasing experience look like in B2B?
3min
When do organizations need to rebuild or redesign their website?
Many organizations use their website for many years without major changes. This is rarely a problem in itself – a website does not need to be rebuilt just because it is old. The problem arises when the technology, content, or visitors' needs have changed more than the website has managed to keep up. It is not always easy to see where the line is between "this we can fix" and "this requires us to rebuild from scratch." Here are four signs worth taking seriously.
3min
Frequently asked questions about websites
The time required depends on the scope of the project, functionality, and number of stakeholders. A simpler corporate website can often be launched within a few months, while larger web projects with multiple integrations and extensive content work usually take longer. We always set a clear timeline early in the process.
The cost varies depending on goals, scope, and technical requirements. Factors that affect the price include design, integrations, number of page templates, content structure, and the need for management after launch. We help you develop a solution that matches both needs and budget.
Yes, absolutely. We help both companies building something entirely new and businesses looking to develop or redesign an existing website. We often start by analyzing the current situation to identify what works well and what needs improvement.
Yes. We often build websites that integrate with, for example, CRM, PIM, business systems, intranets, and other external data sources. The goal is to create efficient workflows and reduce manual work.
Yes, we are happy to assist with structure, UX, content strategy, and copy for the website. This includes everything from sitemap and user flows to texts that enhance SEO, user experience, and conversion.
Yes, we offer support, further development, and ongoing management after launch. This can involve technical updates, security, optimization, new features, or assistance in editorial work.
We often work with Umbraco, but we always start from what best fits the needs of the business. The platform should be flexible, secure, and easy to work with over time.