Knowledge Bank
Here we gather news, blog posts, guides, and press releases featuring the latest updates from Toxic and the digital world.
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
What is Generative Engine Optimization (GEO)?
AI is changing how people search, discover, and make decisions online. Tools like ChatGPT, Google Gemini, Perplexity, and Bing Copilot already provide answers directly in the search results without the user needing to click through to a website. For businesses, this is a new reality. It's no longer enough to just appear high in Google's results. You also need to be chosen by AI, and this is where Generative Engine Optimization (GEO) comes into play.
4min
How AI is changing B2B and the workplace – Oscar's reflections on Litium's and Microsoft's latest reports
AI is currently one of the most talked-about areas in both business development and the workplace. To understand where we stand today and what lies ahead, Oscar Salomonsson, business area manager for e-commerce at Toxic Interactive Solutions, has shared his reflections on two current reports: The Rise of AI in B2B Digital Commerce from Litium and Working with AI: Measuring the Occupational Implications of Generative AI from Microsoft.
3min
PunchOut, PIM and e-commerce – a complete B2B solution with Shopspray
In today's B2B flows – especially in Sweden where both companies and the public sector have high demands for automation and data quality – a nice e-commerce frontend is not enough. To deliver a seamless and scalable PunchOut solution, three central components must work together: a PIM system, an e-commerce platform, and the customer's purchasing system.
3min
What is PunchOut? Benefits for B2B companies and the public sector
PunchOut enables the connection of the customer's purchasing system with the supplier's e-commerce – and automates the entire ordering process. In this blog post, we will go through how the technology works, what benefits it provides, and why more and more companies and public organizations are using PunchOut in their purchasing process.
3min
Switching from Optimizely to Umbraco – why more companies are choosing to make the move
Are you wondering if your current CMS is worth the cost? You are not alone. More and more companies are reviewing whether they are really using all the functionality they are paying for and are choosing to switch from licensed platforms like Optimizely to open source alternatives like Umbraco. Kalle Ekstrand, founder of Toxic and sales manager, explains why this step often becomes a boost for both the team and the business.
3min
How to build a profitable B2B business digitally – insights from Nordic Digital Commerce 2025
B2B e-commerce is no longer a question of "if" but "how". In Lithium's report Nordic Digital Commerce in B2B 2025, it is clearly stated that digital channels are not just a way to streamline internal processes, but above all a way to improve customer relationships and create growth. Here, Oscar Salomonsson, business area manager E-commerce at Toxic, shares concrete advice for creating a profitable digital B2B business in 2025.
3min
How did Swedish e-commerce perform in 2024 – and what lies ahead?
The E-barometer 2024 from PostNord shows that Swedish e-commerce has turned upward. After two years of decline, revenue increased by 5% to 140 billion kronor. The report offers more than just numbers – it highlights trends that shape the future of e-commerce. In this blog post, we highlight some of the year's most important insights and a glimpse of what lies ahead.
2min
Umbraco takes home five wins at the CMS Critic Awards 2024!
Five wins at the CMS Critic Awards. What does it say about Umbraco – and about the CMS market in general? We spoke with Daniel Andersson, Tech Lead at Toxic, to get his perspective on why Umbraco continues to dominate and what it means for companies looking for the right platform.
3min
Our team has grown – meet our six new employees!
We are so happy to welcome six new employees to Toxic! Meet Peter, Emma B, Josef, Petter, Linus, and Emma R – a wonderful group that together strengthens our team with valuable skills and drive.
7min
Get more out of your SEO – simple adjustments for better visibility
Do you want more people to find your website? Here are some practical SEO tips that you can start with today to increase your visibility and give your digital presence a boost.
3min
Effective advertising with Google Ads: Tips for increased visibility and sales
Digital advertising is changing rapidly, and to stay ahead, a strategy that combines data, creativity, and continuous optimization is required. Here, we share important insights and strategies to maximize the effectiveness of your Google Ads advertising, ensuring you get the most out of your budget.
3min
Create a powerful e-commerce solution with Umbraco Storefront and Norce e-commerce platform
In a time when e-commerce is developing rapidly, it is crucial to have a flexible, scalable, and user-friendly platform. For companies managing large product catalogs and complex product variations, the combination of Umbraco Storefront and Norce's e-commerce engine is a winning solution.
3min
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